A Spot-On Example Of Extending Advertising Into Customer Experience by Chick-fil-A
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VideoThis is the story of a renegade cow. Nearly two decades ago, paintbrush in mouth, a cow painted three words on a billboard... EAT MOR CHIKIN. It was an instant success. Created by Dallas-based The Richards Group, Eat Mor Chikin was introduced in 1995 as merely a three-dimensional outdoor advertising execution. The [...]
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