The latest Marketing, Advertising, Digital & Media news | The Drum
The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.
Get ready for The Drum Awards Festival 2024
1 天前 · The hugely anticipated The Drum Awards Festival 2024 kicks off tonight with The Drum Awards for Advertising, celebrating the best campaigns, best companies and best people in advertising. The show ...
Why Amazon Ads stoked envy among media buyers | The Drum
1 天前 · Our awareness driving media strategy pulled on three levers: 1) press outreach to drive earned coverage. 2) Amazon owned media to demonstrate efficacy. 3) third-party media to extend reach and ...
How Amazon Music took on the voice of the fans
12 小时之前 · Even on popular posts, attribution would be lost to the artists featured. To win new fans and customers, we knew we had to change the approach, because while Amazon Music is for everyone, you can ...
What happened when Sony Pictures pitted creator content against ...
1 天前 · On TikTok, we saw that creator content performed best overall, at a 36% 6” focused view rate. This was a 133% higher 6” focused view rate against traditional creatives, and a +7% higher CTR ...
Winners announced at The Drum Awards for B2B 2024
4 小时之前 · As part of The Drum’s annual Awards Festival, today we celebrated The Drum Awards for B2B. Taking home the top prize, the Grand Prix, is David Madrid for its work with JCDecaux that looked to ...
Latest Marketing News - The Drum
Get the latest marketing news here at The Drum. Browse the latest industry and brand news as it happens, including in-depth journalism and analysis.
How the greatest boxing promo in history set a new standard for …
1 天前 · Winning Gold at The Drum Awards for Advertising in the Sound Design category is Droga5 New York and General Entertainment Authority for a campaign to hype the biggest crossover fight in history.
Modern Marketing Latest News and Articles - The Drum
The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.
Digital Transformation News and Insights - The Drum
From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.