More About Advertising - The Alternative Voice of Advertising ...
More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, information and insight into these industries globally.
About us - More About Advertising
More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, information and insight into these industries globally.. Insight is the key. MAA doesn’t set out just to report the news or display people’s opinions but, at all …
Ocean Outdoor: what really makes a winning combination?
2024年10月28日 · By Richard Malton. A couple of weeks ago I sat in a room in London with 300 other people - creative teams, brand owners, Ocean business partners and our UK colleagues. The occasion was Ocean UK’s 15th annual Digital Creative Competition. Sitting there, I had the satisfaction of knowing that across five other Ocean countries,
MAA Ad of the Week: Tesco from BBH - More About Advertising
2024年10月25日 · Over the years Tesco has had its ad highlights, most notably with Lowe Howard-Spink (later Lower Group) while, at the came time, crushing its rivals with a combo of pricing power and tough market tactics. Almost as though the giant UK retailer pulls in two directions. Here's a highlight from pretty long-serving BBH, playing around
WFA updates Global Media Charter - More About Advertising
2023年4月27日 · The World Federation of Advertisers (WFA) has updated its Global Media Charter with a call for more competition and innovation in digital search, display, video and commerce, a new push on sustainability and the need for a common carbon calculator. These are on top of long-standing challenges around ad fraud, transparency in programmatic and talent.
Laurence Green: so are the IPA Awards really effective?
2024年10月16日 · There was much hullabaloo in certain quarters of adland last week as the IPA announced its latest Effectiveness Awards winners. Unsurprisingly so: forty-four years on from its inauguration, the winning agencies and brand-owners remain a rarefied bunch. (I’m reliably informed more people have scaled Everest.) This year’s Awards winners (including McCain, Yorkshire Tea, Guinness and
MAA Ad of the Week: Capital One’s badger from Fold7
In a strong week with another instalment of Nationwide’s Dominic West saga from New Commercial Arts and Mother just about making M&S cool (if communal gardens in Kensington are your thing) it still has to be possibly the world’s first ad starring a badger. ‘No Nasty Surprises’ says the credit card giant (that’s if the APR isn’t) as the …
Ad Tech - More About Advertising
The alternative voice of advertising, marketing and media. At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media.
Frank de Wit: why are social agencies now making commercials?
We’re observing an interesting shift in the advertising industry. Social agencies are taking over, yet no one is talking about it. The truth is, traditional agencies can no longer meet the needs of modern brands alone, and it's time we acknowledge this transformation. Television viewing is on the decline. Nothing new. We've seen this trend
September, 2024 - More About Advertising
The alternative voice of advertising, marketing and media. At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media.