Bridging the ‘Concept–Product’ gap in new product development…
2024年6月1日 · Building on the literature on the concept-product gap in new product development, we examine how FinTech SMEs are developing Artificial Intelligence (AI)-based innovations and which organisational or project factors …
Product Gap Analysis : Everything You Need To Know
4 天之前 · Applications of Product Gap Analysis. New Product Development: Identifying untapped opportunities for innovation. Market Expansion: Pinpointing underserved regions or demographics. Feature enhancement: updating existing products to stay relevant. Strategic Pricing: Adjusting prices to bridge affordability gaps.
The implication of user-generated content in new product development ...
2024年9月1日 · For each identified theme, a gap is presented and five future research avenues are proposed. This study aims to provide a comprehensive overview of the current state of user-generated content (UGC) research within the context of new product development (NPD).
New Products - SpringerLink
2021年8月25日 · The theory of new products or new services starts with a gap analysis, which looks to the following: (1) usage gap, (2) distribution gap, (3) product gap, and (4) competitive gap. In practice, much organizational development effort is devoted to modification of existing successful products or services by feature modification, quality ...
Cross-cutting best practices for new product development …
This study analyzes the best cross-cutting practices for successful new product development (NPD) based on a systematic literature review, in which we intend to observe new patterns related to the topic.
Bridging the gap: Linking prototyping and technology readiness …
2024年9月26日 · Our empirical study is based on the unique case of the Boeing 737 Max 8 and a research project to develop an automated prototyping hub. Our findings show how mismanagement of prototypes and inadequate technology readiness level (TRL) assessment can lead to serious safety issues.
The Impact of Digital Orientation on New Product Development …
2024年4月19日 · To address this gap, this paper draws upon dynamic capability theory to examine the relationship between digital orientation and NPD performance, as well as to elucidate the mechanism through which the former affects the latter.
New product development project management: Insights and …
2023年10月13日 · In this study, we aimed to fill this gap by reviewing the NPD project management literature in the SCI-E and SSCI databases from 2012 to 2021 using the bibliometric method and the CiteSpace tool. First, we provided an overview of publications and identified several leading journals.
New Product Development: Trade-offs, Metrics, and Successes
2022年10月22日 · New product development (NPD) is central to the success of any product or service company. This chapter describes Professor Morris Cohen and his co-authors’ scholarly contributions to NPD, a field of study that lies at the interface between marketing and production.
Knowledge Gaps in New Product Development - ResearchGate
2010年12月28日 · In this paper, the knowledge gaps in the process of producing a new product are researched, and the mathematical models for the knowledge gaps are constructed. In the new product...
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