Syllabus | Entrepreneurial Marketing - MIT OpenCourseWare
Module 1: Marketing and Entrepreneurship; Module 2: Identifying Market Opportunities; Module 3: Market Development; Module 4: Entrepreneurial Communication Strategy; Module 5: Entrepreneurial Pricing Strategy; Module 6: Entrepreneurial Distribution Strategy; Module 7: Building Customer Relationships; Format
Entrepreneurship is the discovery, enactment and pursuit of new business opportunities. Successful execution of an entrepreneurial idea requires a sound marketing plan. In this course, we will investigate how marketing tools can enable …
根據首先具體提出「創業精神」概念的經濟學家熊彼德(Joseph Alois Schumpeter, 1883~1950)所述,創業者重新組合產品、技術、市場、資源與組織等面向裡既有元素,敢於改寫市場中的遊戲規則,且能在「不斷變動崩解的土地上」站穩腳跟。 創業者因此打破市場中或者有之的均衡狀況,讓「動態失衡」不斷發生,成為經濟發展的主要動能。 由於市場發展與產業演進的特殊路徑,台灣各業一方面對於行銷的理解較為浮面,另一方面也較晚認知到創業的重要。 透過多維度的探討,本課程希 …
2020年8月30日 · Entrepreneurial Marketing in both B2C and B2B ventures. We will be taking a customer-driven approach and focusing on creating, growing and leading successful ventures by addressing the marketing and sales
This course is designed to be a highly dynamic, engaging, in-depth look at how marketing drives success across all types of businesses and industries - for entrepreneurs and small businesses, as well as for large
根據首先具體提出「創業精神」概念的經濟學家熊彼德(Joseph Alois Schumpeter, 1883~1950)所述,創業者重新組合產品、技術、市場、資源與組織等面向裡既有元素,敢於改寫市場中的遊戲規則,且能在「不斷變動崩解的土地上」站穩腳跟。 創業者因此打破市場中或者有之的均衡狀況,讓「動態失衡」不斷發生,成為經濟發展的主要動能。 由於市場發展與產業演進的特殊路徑,台灣各業一方面對於行銷的理解較為浮面,另一方面也較晚認知到創業的重要。 透過多維度的探討,本課程希 …
Online Entrepreneurial Marketing Course | HBS Online
Entrepreneurial Marketing is a 4-week, 20-hour online certificate program from Harvard Business School. The course teaches business professionals how to craft and continually adapt go-to-market strategies for new ventures, products, and services.
1. Understand marketing terminology and concepts as they relate to entrepreneurial ventures. 2. Comprehend the purpose and elements of a marketing plan. 3. Understand the interdependence of marketing mix elements as they apply to entrepreneurial ventures. 4. Appreciate the role of new product development and innovations 5.
Brinckmann - 482 Entrepreneurial Marketing Syllabus | PDF
This syllabus outlines an entrepreneurial marketing course aimed at students interested in starting ventures or working in innovative firms. The course will cover innovative marketing concepts like market research, pricing, promotion, and customer relationships for entrepreneurial contexts with limited resources.
《创业营销》教学大纲 - ShanghaiTech
创业营销课程通过管理学、心理学以及经济学的视角和研究方法，向学生系统介绍商业市场营销的基本原理和分析逻辑以及营销知识如何在商业实践过程中的应用。 上课签到：不能出席必须课前请假。 超过 3 次缺席者（不论请假与否），要求退选或学期成绩零分计算。 课上参与：在课程中适当环节安排讨论，使学生练习运用课堂讲授之概念对实务进行分析。 课上参与的得分会在很大程度上受到你在讨论时的参与程度影响。...
- 某些结果已被删除