Sony’s event with Olivia Rodrigo in the New York subway and Pepsi’s chaotic holiday baking show with Shaquille O’Neal.

Ritz is running its first Super Bowl commercial as the Mondelēz-owned brand aims to boost its awareness in the competitive ...

In June, Publicis Chairman and CEO Arthur Sadoun told Ad Age he believed that Publicis was trending to reach, and likely ...

Three of the top ten brands are financial service companies, including military service member and veteran financial service ...

DEI belongs to a lineage of transformative efforts that have challenged a flawed status quo to uphold the highest values of ...

Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising ...

Oatly takes a similar self-aware approach by mocking branding itself, resonating with a generation skeptical of over-polished ...

Measurement misunderstanding, kinks in programmatic trading, bad identity signals and obfuscation all play roles in people ...

If you work at any of the big networks or holding companies, you’ll know that late in the fourth quarter is the time when ...

The buzziest brand-creator collaborations of the year include McDonald's extensive campaign with Kai Cenat and Nara Smith's ...

Google has a slew of AI tools, and many are widely documented. One that’s currently building some momentum is the AI ...

Used car retailing giant CarMax has begun a media and creative agency review in the U.S. The Martin Agency has been the ...