Hostess, the maker of Donettes, Twinkies, Cupcakes and Ding Dongs, is getting a new look with updated packaging and logos as ...

The culmination of a campaign starring Charli XCX and other performers, H&M hosted a surprise performance by the singer in ...

Roku inventory will be available programmatically through FreeWheel DSPs in an expansion of the partners’ relationship.

A decline in “made for advertising” site spending is the main factor in marketers’ reduced digital waste, the ANA found.

WPP has won Johnson & Johnson’s U.S. and Canada media business, the holding company confirmed to Ad Age.

Marketing’s impact on the environment is vast: traditional consumption-driven models have depleted resources, including water ...

Awareness, consideration, traffic, conversion, repeat and loyalty are all ingredients of selling more. They may be markers of ...

UM is reporting growing interest from clients, but other marketing experts are not as sold on Perplexity’s ad business.

Digital publishing’s dual economy shows publishers with robust first-party audience lists see record growth while those ...

How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.

The combined Omnicom-IPG would service competing brands in industries including telecom, insurance, streaming and more.

Are you a print subscriber? Activate your account. By Asa Hiken - 18 min 33 sec ago By Ewan Larkin - 9 hours 14 min ago By Ad Age Studio 30 - 11 hours 18 min ago By Tyler Bishop - 15 hours 25 min ago ...