Anyone who’s gone blonde will tell you just how addictive it is. You start off with a few highlights and then BAM you’re ...

Insider has tested Function of Beauty's personalized haircare routine before and our opinions were mixed, so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon ...

It's less than ideal, really. Which is exactly where an anti-brass - or purple - shampoo comes in. As Harriet Muldoon, award-winning colourist at Larry King Hair, tells us, a purple shampoo is a ...

My shampoo shelf tells the story of my many failed hairstyles. There’s the purple shampoo from my DIY-bleach escapades — and the bond builder that recovered the damage. There’s the hydrating ...

Neutralize brassy tones in your blond hair with this ultra-violet purple shampoo from luxury brand Shu Uemura. This is a great budget pick for those with color-treated curly or coily hair because ...