The new logo emphasized the brand's posh English pronunciation “Jag-you-are" instead of the American “Jag-wahr." The company said the new branding "seamlessly blended upper and lower case ...

Although the company's name logo will look slightly different, Jaguar plans to keep its signature animal as it leaps into this new chapter. Instead of the recognizable silver jaguar, the company ...

The image appeared to show even more deviations from the company's classic iconography, with what looks to be the rear of a car more akin to Tesla's Cybertruck than a F- or S-Type. The ...

The new logo, written as JaGUar, has ‘seamlessly blended upper and lower case characters in visual harmony’, according to the company. A new prancing ‘leaper’ cat design embossed on brass ...

Jaguar, the British luxury auto brand, unveiled its new logo and branding strategy on November 19, according to a report by PA Media. The company is moving towards becoming an only-electric car maker.

Yes, the wordmark’s form may be simple – but what is the all-important function? Elsewhere the Jaguar logo has been flipped 180 degrees to face right and appear as part of what the brand calls a ...

The reimagined branding also introduces a new “device mark,” a monogram combining the letters J and R within a circle, and a refreshed typeface that “seamlessly blends upper and lower-case characters ...

“It wasn’t always distinctive enough in the last decade”, said Adrian Mardell, CEO of Jaguar Land Rover at a press briefing at the company’s 12,000-person site in Gaydon, Warwickshire. “In 2021, a ...

The badge, used for decades on grilles and bonnets of the luxury cars, has been turfed out in favour of a curved geometric J badge that looks more like the logo on a handbag clasp. A prancing cat ...

The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is supposed to be a “powerful celebration of modernism,” the company ...

Jaguar has been building gas-powered sports cars for over 75 years, but the company is kicking off a ... Strikethough, the second element, is the logo, which includes a grid-like design that ...