It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Among them is both the Xbox Series X and Xbox Series S, plus more unconventional choices like a Samsung Smart TV, Amazon Fire ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...

Microsoft Gaming head Phil Spencer has chimed in once again on Xbox’s status as a video game platform.

A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...

Microsoft is in a weird place with its current console offerings, but it looks like the company is planning to take Xbox into a new market with an in-development handheld device… even if it isn ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Even as Microsoft advertises that numerous devices are really Xbox, Microsoft Gaming's CEO insists more consoles are coming.