Among them is both the Xbox Series X and Xbox Series S, plus more unconventional choices like a Samsung Smart TV, Amazon Fire ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Xbox promises more consoles and devices for fans. Find out what Phil Spencer, head honcho of Xbox, said about the future of ...

The video game console market "isn't growing," Microsoft Gaming CEO Phil Spencer said in a new interview, and that's part of ...

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

Microsoft is in a weird place with its current console offerings, but it looks like the company is planning to take Xbox into a new market with an in-development handheld device… even if it isn ...

Xbox boss Phil Spencer has revealed future hardware plans, which includes a dedicated handheld and new home consoles.