The minimalist logo has become the gold standard for businesses aiming to leave a lasting impression. Why? Because a clean, ...

The maker of flash drives and memory cards, gave itself a (dare we say . . . cool) rebrand ahead of its planned spin off next ...

Minimalism is all the rage among graphic designers and creative types these days. Sports team logos, human likenesses, movie posters, television shows — it doesn't matter what it is; minimize ...

We've become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin', or Slack). But as new research suggests, many minimalist logos aren't effective ...

With 2024 dominated by sleek aesthetics, the ‘demure’ trend and fast-paced consumer attention spans, brands across industries have been leaning towards minimalism. This shift toward simplicity ...