Toys R Us Asia is looking to nostalgia and contemporary trends to target Gen Z consumers who are spending more on toys amid falling birth rates.

“This generation will be raised by Millennial and older Gen Z parents, many of whom prioritise adaptability, equality, and eco-consciousness in their parenting,” it added. “This will result in ...

As digital natives, Gen Z has grown up in a world dominated by smartphones, social media, and streaming platforms. They are diverse, entrepreneurial, and politically aware, often leading conversations ...

Gen Z: Born 1995 to 2009, known for its diversity, and also called the iGeneration for growing up in the iPhone era. Generation Alpha: Born 2010 to 2024, the first generation to be assigned a ...

Add articles to your saved list and come back to them any time. The financial dominance of Baby Boomers is beginning to fade as new analysis shows Gen X has more wealth in property and shares than ...

In contrast, millennials and Gen Z have lower average wealth stored in housing with $750,000 and $69,000 respectively. Their share portfolios also had considerably lower amounts, with $51,000 and ...

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With millennial and Gen Z parents who care about sustainability, they'll be more focused on global issues and finding innovative ways to tackle them. In fact, according to Pew Research Center ...

This generation will be raised by Millennial and older Gen Z parents, many of whom prioritize adaptability, equality, and eco-consciousness in their parenting.” Mr McCrindle said. Among Gen Z ...

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Gen Alpha is about to have some competition. Babies born from January 1st are part of Generation Beta, a label for those born from 2025 to 2039. The research firm McCrindle said in a blog post that ...