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Walmart is known not for making rash, sudden, bold moves. Rather, its MO is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer.

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

The idea for Walmart's marketing chief was not to radically overhaul the logo, but rather modernize it so it reflects Walmart's big push into e-commerce and other digital offerings as well as its ...

What is a digital marketing strategy? A digital marketing strategy is a comprehensive plan that guides a business on how to use online channels–including websites, emails, and social media–to ...

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It’s a move intended to reinforce the logo ... marketing, but the company still saw aspects of its appearance where modernization felt important and spent the past year-plus hashing out what those ...

Meanwhile, Walmart's marketing chief ... to radically overhaul the logo, but to modernise it. The new logo reflects the company's big push into e-commerce and digital offerings as well as be ...

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