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37 分钟
Ex-Clinton advisor & holdco CEO Mark Penn decodes campaign tactics as voters hit the polls
The Stagwell executive, a former adviser to Bill Clinton and chief strategist for Hillary Clinton’s 2008 presidential run, ...
The Drum
1 天
How Carhartt made the brand trend among business owners
Carhartt is a beloved brand enjoying massive awareness with consumers. Yet when it came to their specific business offering ...
The Drum
1 天
Why Amazon Ads stoked envy among media buyers
Although Amazon Ads was well-known for lower-funnel ads, it wasn’t well-known for its upper-funnel ads. With 75.2% of the ...
6 小时
Dentsu Italy’s ‘Proud Beyond Pride’ campaign champions LGBTQIA+ visibility year-round
The ‘Proud Beyond Pride’ campaign promotes messages of ongoing LGBTQ+ support in Rome, Milan, Lamezia Terme and Catania.
10 小时
A look at Bibigo’s ‘Share Your Gyoza’ – the tasty campaign Europe devoured
Micro Influencer Campaign category at The Drum Awards, Bibigo’s ‘Share Your Gyoza’ campaign captivated Europe with authentic ...
11 小时
What happened when the MoJ and Fred Sirieix opened a restaurant inside a prison
Winning The Drum Awards for Social in the Celebrity or Influencer Partnership category was The Ministry of Justice which ...
11 小时
Listen in on GE Aerospace’s ‘The Sound of Flight,’ a 360° sonic journey on social media
Winning Gold in the B2B category for Social Media at The Drum Awards, GE Aerospace’s ‘The Sound of Flight’ campaign showcased ...
10 小时
How Garnier’s revolutionary, 24-hour TikTok livestream boosted sales & skin glow
Winning Gold in the Fashion and Beauty category for Social Media at The Drum Awards, Garnier Phillipines’ campaign captivated ...
10 小时
Heinz hacked the world’s biggest mobile running apps to target runners - and it worked
Winning The Drum Awards for Social in the Data and Insights category was The Kitchen North America for Kraft Heinz with a ...
10 小时
How Beatlemania helped sell Eton Shirts
Winning The Drum Awards for Social Retail Gold is Valtech Radon and Eton with ‘Eton Ticket To Buy’. Here is the award-winning ...
11 小时
What happened when Sony Pictures pitted creator content against traditional creative
Winning The Drum Awards for Social in the Entertainment category is MG OMD and Sony Pictures with a campaign for the ...
15 小时
Strategist Marshall Manson on ‘most crucial presidential election in memory’
As Americans vote for their next president, the former Republican party comms strategist offers his perspective on the ...
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