In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

Zee Entertainment Enterprises Limited (ZEEL) is advancing efforts to merge television’s reach and trust with digital ...

Asha Kharga of Mahindra opines that while purpose has been a guiding force for brands seeking consumer connections, the ...

These tools enable marketers to streamline campaigns, enhance ROI, and make data-driven decisions with precision, addressing ...

RBL Bank, one of India’s private sector banks, announced that it has appointed Indian Chess prodigy Gukesh Dommaraju Gukesh ...

The findings, based on the performance of top LinkedIn campaigns over the past year, offer key strategies for engaging with ...

During Microsoft Ignite ‘24, the companies highlighted two innovations that will enable marketers to do their jobs more ...

In her new role, Singh will lead the agency’s business focus on the development of new capabilities and solutions, and widen ...

Once recommendations are reset, Instagram’s algorithm will gradually personalise suggestions based on new interactions with ...

Crafted by tgthr., the campaign revives the original comic strip format, humorously illustrating the Common Man outwitting a ...

As part of the mandate, Havas Creative India will oversee Eastman’s brand communication strategy from its Gurugram office.

The final decision on penalties rests with District Court Judge Amit Mehta, whose ruling could potentially reshape the ...