Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s largest holding company.

The culmination of a campaign starring Charli XCX and other performers, H&M hosted a surprise performance by the singer in ...

Hostess, the maker of Donettes, Twinkies, Cupcakes and Ding Dongs, is getting a new look with updated packaging and logos as ...

Awareness, consideration, traffic, conversion, repeat and loyalty are all ingredients of selling more. They may be markers of ...

Marketing’s impact on the environment is vast: traditional consumption-driven models have depleted resources, including water ...

UM is reporting growing interest from clients, but other marketing experts are not as sold on Perplexity’s ad business.

WPP has won Johnson & Johnson’s U.S. and Canada media business, the holding company confirmed to Ad Age.

Are you a print subscriber? Activate your account. By Asa Hiken - 18 min 33 sec ago By Ewan Larkin - 9 hours 14 min ago By Ad Age Studio 30 - 11 hours 18 min ago By Tyler Bishop - 15 hours 25 min ago ...

Connected TV offers unmatched tools and insights for advertisers to drive conversions and engagement beyond traditional awareness metrics.

Cola, Hims & Hers, McDonald’s, e.l.f., and Liquid Death were behind some of the buzziest product launches of the year.

Digital publishing’s dual economy shows publishers with robust first-party audience lists see record growth while those ...

How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.