Digital publishing’s dual economy shows publishers with robust first-party audience lists see record growth while those ...

How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.

West Coast rap legends meet an AI-generated Rat Pack in an era-bending new ad for the gin brand Still G.I.N. by Dre and Snoop ...

TV series and streaming platforms are also finding ways to build fandom. By using their talent as influencers, they create ...

Strategy remains a protected pocket amid layoffs, with these roles becoming increasingly hybrid and integrated across teams.

The combined Omnicom-IPG would service competing brands in industries including telecom, insurance, streaming and more.

Connected TV has grown rapidly and 2025 looks to be an even bigger year in terms of interactivity, FAST growth, seamlessness ...

Branding expert David Placek joins the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and ...

Accenture and Anomaly execs join LePub’s leadership team, with Heineken and Barilla as the New York office’s founding clients ...

According to a new study from Avanade, Microsoft and Sitecore, adopting and leveraging AI in brand marketing is an ...

Lucid connects its “no compromise” approach to Muhammad Ali, Nina Simone and Neil Armstrong in its first full-fledged brand campaign.

In 2025, companies will embrace the worldwide data minimization movement driven by regulators. The origins of data and how it ...