OpenAI has hired Kate Rouch as its first chief marketing officer, the ChatGPT maker told Ad Age, as it looks to capitalize on ...

Used car retailing giant CarMax has begun a media and creative agency review in the U.S. The Martin Agency has been the ...

Meta’s ad leader in the Americas Alvin Bowles announced he is leaving the company after nearly 18 months in the prominent ...

Three holding companies take small equity stakes in Mediaocean, boosting its efforts to build beyond its ubiquitous ...

The spot will be produced in partnership with Biite, an agency that works with food brands and was also behind Taco Bell’s ...

Billions of dollars—$11 billion according to AdImpact—were spent in elections that returned Donald Trump to the White House ...

Eric Shamlin will spearhead Secret Level, the nascent studio behind one of Coca-Cola’s first AI-generated TV spots.

Taco Bell’s creator-made TV commercial, the upcoming premiere of “Beast Games” and Cheez-It’s expanded Kordell Beckham ...

Elephant sits down with All Star Code leadership to discuss their multi-year partnership and how it’s furthering tech ...

Meta’s ad leader in the Americas Alvin Bowles announced he is leaving the company after nearly 18 months in the prominent ...

Ad-supported television is popular with viewers because it offers free programming with little hassle, so advertisers should ...

AI is transforming how the advertising industry works, allowing data-driven insights to help push human creativity to new ...