CTV is the fastest-growing segment in advertising, and brands would be wise to set up their strategies for the coming year.

Roku inventory will be available programmatically through FreeWheel DSPs in an expansion of the partners’ relationship.

A decline in “made for advertising” site spending is the main factor in marketers’ reduced digital waste, the ANA found.

The culmination of a campaign starring Charli XCX and other performers, H&M hosted a surprise performance by the singer in ...

Hostess, the maker of Donettes, Twinkies, Cupcakes and Ding Dongs, is getting a new look with updated packaging and logos as ...

Awareness, consideration, traffic, conversion, repeat and loyalty are all ingredients of selling more. They may be markers of ...

Marketing’s impact on the environment is vast: traditional consumption-driven models have depleted resources, including water ...

UM is reporting growing interest from clients, but other marketing experts are not as sold on Perplexity’s ad business.

WPP has won Johnson & Johnson’s U.S. and Canada media business, the holding company confirmed to Ad Age.

Are you a print subscriber? Activate your account. By Asa Hiken - 18 min 33 sec ago By Ewan Larkin - 9 hours 14 min ago By Ad Age Studio 30 - 11 hours 18 min ago By Tyler Bishop - 15 hours 25 min ago ...

Connected TV offers unmatched tools and insights for advertisers to drive conversions and engagement beyond traditional awareness metrics.

Cola, Hims & Hers, McDonald’s, e.l.f., and Liquid Death were behind some of the buzziest product launches of the year.