AbbVie closed out the year on a high note as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s final monthly ranking of the biggest TV ad spenders in biopharma.

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on ...

Lyft took the new policy as an opportunity to launch an ad campaign, heroically offering relief from the fee. However, the ad was immediately inundated with furious comments, highlighting the ...

Prime Video and Netflix may have been onto something with their recent expansions into ads. That’s because two-thirds of TV consumers now say they’d rather watch a cheaper, ad-supported option ...

“I think we’re way, way too overmedicated as a country,” he said. The push against TV drug ads threatens to dent the revenues of pharmaceutical companies, which can make back in sales five ...

Eucerin has launched a new range of beauty products that you can't miss. (Image via Eucerin) Eucerin unveiled a new Radiant Tone Collection on January 14, 2025. The new collection is described by the ...

A looming fight over the future of public sector union rights also has intensified interest in the Supreme Court race.Schimel’s ad that launches on Tuesday will run on broadcast and cable TV in ...

In other cases, TVs can ship with aggressive motion smoothing, which can make even high-end movies and TV shows look like soap operas. Hence the name: the Soap Opera Effect (SOE). Introduced as a ...

With a greater number of lower-cost ad-supported TV sources available, TV viewers’ resistance to ads continues to wane. The results of Hub’s semi-annual TV Advertising: Fact vs Fiction survey indicate ...

Vampire stories have existed for over a century, with various mediums covering various icons of undead bloodsucking. Whether ...

Since 2020, usage of ad-blocking software has increased in the post-pandemic world. Many users prefer these features to avoid having to sit through unpleasant advertisements before and during video ...