Oops. Seems that Al Ries' column in Advertising Age was a little off base when he accused BMW of dropping the famous slogan "The Ultimate Driving Machine" in favor of ...

Though the Ultimate Driving Machine has been focused on going fast on pavement, the Bavarian automaker has been known to head down a schotterstraße once or twice. It has offered an xOffroad pack ...

Overall, the BMW M340i is an exceptional vehicle that balances performance and comfort, making it an ideal choice for driving enthusiasts ... awesome Its a powerful machine , with a combination ...

BMW might be willingly giving up its title of the Ultimate Driving Machine... at least in its advertising. BMW execs were shocked to find out that a whopping 75-percent of luxury car buyers aren't ...

Whether you like it or not, the future of all BMW models is electrification. It’s just a matter of time before even M models become fully electric says the performance sub-brand’s boss, Frank ...

The design study - dubbed the "BMW Vision Next 100" - is what the Bavarian automaker believes the ultimate driving machine could be in the year 2116. "If, as a designer, you are able to imagine ...