Matcha has become a total buzzword in perfumery. Here's what to know about its steady rise in the fragrance world.

With the Chinese perfume market far outpacing the global one, experts reveal note trends in mainland China and Hong Kong, and ...

For those rosarians who like to be the first in the neighborhood to grow the newest roses, here is a peek at the brand-new ...

The floral scent has long been popular with fragrance fans and celebrities alike, earning high praise from reviewers who say ...

Finding the best perfume and your signature scent is hard. It can take hours of spritzing samples at stores before we are ...

ELLE editors share the best perfume discovery sets for holiday gift-giving, from Kayali’s hypnotizing scents to Creed’s ...

Undeniably, their perfumes are made and sold in a manner far different from a fragrance you might pick out at a department ...

Summer 2025 runway looks, the fragrances in Sui's Wild Wonder collection also feature a cheery aesthetic. Sui looked to the ...

Les Bains Guerbois started as a thermal bath, but has transformed since 1885 into a five-star hotel with a uniquely stellar ...

The rose flower, known for its timeless beauty and enchanting fragrance, has been celebrated not only for its aesthetic ...

Molly-Mae Hague recently revealed she carries a £95 bottle of Memree perfume in her handbag, but fragrance experts say an ...

When it comes to gift giving, a chic fragrance will always be well-received. That said, choosing a scent for someone else - ...