Everywhere I go, every stylist I speak to, I am asked if I use purple shampoo. "It just doesn't work on me," I have always replied, which is true; I don't find off-the-shelf products to be ...

Insider has tested Function of Beauty's personalized haircare routine before and our opinions were mixed, so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon ...

If you have yet to find a solution, it might be time to start your search for the best shampoos for grey hair, otherwise known as, purple shampoo. Although it sounds counterintuitive to use a ...

I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free... I’ve always had a hard time finding that combo. If you like ashy tones or even ...

Blonde hair? You need a purple shampoo. Blonde is a highly complex hair colour. The getting there (especially if you’re far from it on the natural colour spectrum) is tough, and the staying ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

It's less than ideal, really. Which is exactly where an anti-brass - or purple - shampoo comes in. As Harriet Muldoon, award-winning colourist at Larry King Hair, tells us, a purple shampoo is a ...

My shampoo shelf tells the story of my many failed hairstyles. There’s the purple shampoo from my DIY-bleach escapades — and the bond builder that recovered the damage. There’s the hydrating ...

Neutralize brassy tones in your blond hair with this ultra-violet purple shampoo from luxury brand Shu Uemura. This is a great budget pick for those with color-treated curly or coily hair because ...