The fireworks on display during the Miami vs. Iowa State game was but the undercard to the main event. The biggest question throughout the Pop-Tarts Bowl — apart from whether Cam Ward was ...

The biggest question throughout the Pop-Tarts Bowl — apart from whether Cam Ward was playing or if he was injured — was which Pop-Tarts mascot would be chosen for ritual sacrifice. If that seems ...

Over the past century or so, Michigan businesses, universities and lone entrepreneurs have produced a staggering number of ...

This kind of trust has been baked in for decades. Outside my own oddball favs, I wondered what other unusual brand mascots the rest of adland has a great affinity for and why. Here’s who came out on ...

Travis Kelce, Kansas City Chiefs player, praises Taylor Swift's homemade Pop-Tarts which she bakes for his team. The Kelce ...

Now, while talking about the 2024 college football bowl games, on a recent episode of the podcast, the brothers shared the ...

College football's finish line following a robust bowl season slate is a few steps away. Ohio State and Notre Dame will cap ...

Well, perhaps nothing. Except maybe a delicious and nostalgic frosted Pop-Tart, hot out of the toaster. But, what if there was a way to combine the two and blend them together, into one mega ...