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The new logo emphasized the brand's posh English pronunciation "Jag-you-are". Prior to its relaunch as an electric-only brand, luxury car manufacturer Jaguar announced its 'new era ' by unveiling ...

But one thing is missing from the storied British carmaker Jaguar's new rebrand: cars. The spot has drawn some reactions online that range from puzzled to dismayed, with several commentators ...

About Jaguar’s rebranding, executives speak of the mission to “take Jaguar back to its original habitat” and recognize Jaguar’s iconic past, while at the same time emphasizing the need to ...

Jaguar has gone through a huge transformation, refining its logo and changing its branding. It will be an EV-only brand from 2025 onward. Today, it released a teaser image of its newest car ...

To replace its well-known big cat face emblem, Jaguar has introduced what it calls the “Device Mark,” an alpha emblem with the spelling ‘JaGUar’. Jaguar, the British automaker owned by ...

Jaguar clearly pushed some wrong buttons with the ad campaign announcing its rebranding—it became an instant meme subjected to harsh ridicule on social media. The concept it unveiled was met ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for its lineup, with the first new model slated to launch in 2026.

Oh fuck, Jaguar, what have you done? I appreciate things have not been easy in recent years. That your once sparkling reputation has been tarnished by poor reliability and a garage full of often ...

British luxury carmaker Jaguar unveiled new branding this week ahead of its all-electric vehicle launch — and some people on social media, including Tesla's Elon Musk, were quick to pounce.

Jaguar prepares for the next chapter in its history with a completely overhauled brand identity. The new logo and graphics will be applied on the upcoming Jaguar Design Vision Concept. The company ...