Inspired by Timothée Chalamet and Jeremy Allen White, curly hair — often achieved via the ‘broccoli perm’ — is the most coveted male asset in 2025 ...

Text overlay on TikToks related to the trend read “Bro: ‘yeah I have fluffy hair’, Bro’s hair:” or “Yeah I have fluffy hair” ...

“It used to take me up to an hour to do my hair,” says Charlie Weiss, 12. “It was really straight, so I had to keep messing ...

By the turn of the century, permed hair had become a nationwide sensation for all ages, regardless of sex, as men began to perm their hair into waves as well. More recently, it has become commonplace ...

A perm (short for "hair permanent") can essentially replace your daily 20-minute morning meeting with a curling wand. "One of the best bits about perming hair is that you don't have to agonize ...