Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, ad industry insiders say.

A new iStock 2025 Marketing Trends report finds declining consumer trust in social media and influencers, emphasizing the importance of relatability over perfection for marketers and businesses.

What are the digital marketing trends for 2025? Google is an undisputed leader in the field of technology and marketing Today, Google is not just a tool for finding information but an essential ...

As we look toward 2025, here are five influencer marketing trends to watch. In 2025, influencers will shape brands' strategies, moving beyond traditional content creation to influence product ...

According to a late 2023 survey, almost half of marketers also planned to increase business-to-business content marketing spending in the next year, followed by 42 percent intending to keep the ...

In 2025, the world of marketing will be transformed by AI ... Hyper-personalization is one key trend. AI excels at analyzing data to deliver personalized content. But marketers will bring the ...

Voskaridou explained that “having a green marketing strategy won’t just be a bonus in 2025—it will be a necessity for brands that want to build trust and loyalty.” ...

If you want your aesthetic clinic, beauty salon, or hair studio to stand out in the SERPS (i.e. search engine rankings), then ...