Momotaro Jeans was established in 2006 by Japan Blue, one of a few dozen denim producers in the seaside town of Kojima, ...

From colorful lantern floats to sky-shattering firework displays, Tohoku’s range of festivities is absolutely unmatched.

Japanese jeans hand-dyed with natural indigo and weaved on a clackety vintage loom, then sold at a premium to global denim ...