Localization companies specializing in all three sectors make it easier to incorporate these elements and have a sensible global marketing strategy. You are rewarded on business metrics when you spend ...

All of these localization strategies demand different talent ... We applied methodology testing practices on ad copy for an international sportswear brand to learn which localization methodologies ...

Under Psaltaki’s leadership, XTM will further integrate strategic acquisitions—XTRF, Rigi, and Locale—into a unified, ...

Their comments came as the upcoming Central Economic Work Conference is expected to sharpen the focus on giving full play to ...

In the third quarter of last year, Covestro completed a new production facility for water-based polyurethane dispersions at ...

JI HAIXIN/FOR CHINA DAILY Amid growing competition and price pressure, German companies are increasingly adopting a localized ...

Google’s release of the 2024 top trending searches offers a data-driven glimpse into consumer behavior, highlighting the ...

Mirae Asset Global Investments registered over 200 trillion won ($139 billion) in its global exchange-traded fund (ETF) ...

Get the newsletter search marketers rely on. Having the technical pieces in place is important. However, transcreation and ...

On November 1st, 2024, the TIGGO product line reached a major milestone as the millionth Chery TIGGO 7 began its journey to ...