The need for an awareness campaign was obvious, establishing clear objectives for Guinness to grow brand association with a new drinking occasion and increase sales of its beer. This led to the ...
Beer, a long-standing part of human culture, offers some health benefits when consumed moderately. Research suggests moderate intake may lower the risk of certain diseases. However, excessive ...
Hops are the key ingredient that turn beer into beer. If you want to be an expert, here's what you need to know. For more than 20 years John Holl has been covering the beer industry as a reporter ...
Known worldwide as “The Black Stuff,” Guinness is much more than a beer; it’s a rich piece of history, tradition, and craftsmanship. In 1759, Arthur Guinness signed a 9,000-year lease on Dublin's St.