Competitive pressures and customer expectations are driving retailers to focus on customer lifetime value – requiring ...

The importance of employee engagement and pride extends beyond HR and marketing—it should be a strategic priority for every ...

Agentic AI-driven customer care is reshaping branding by delivering personalized, empathetic, and efficient interactions to ...

A strategic analysis on turning brand experiences into customer loyalty. In today’s crowded marketplace, where credit card ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

By supporting our partners to become digital leaders, leveraging eCommerce for Geo-expansion, and ensuring a seamless E2E ...

In today’s episode, Durran Cage shares insights on maximizing marketing ROI and the importance of data-driven decision-making ...

Hero Realty has appointed Karan Kumar as its new chief marketing officer. Kumar, formerly DLF Residential's first CMO, joins ...

Wendy Tembedza & Bernadete Versfeld, partners at Webber Wentzel, discuss the risks of personalised marketing in the context ...

CX isn't a box you can check. It must be an essential part of doing business and a first-tier organizational mandate. A new customer experience framework is needed to consolidate, visualize, and ...