Competitive pressures and customer expectations are driving retailers to focus on customer lifetime value – requiring ...

In today’s episode, Durran Cage shares insights on maximizing marketing ROI and the importance of data-driven decision-making ...

Ibexa and Quable, leaders in the field of DXP (Digital Experience  Platform) and PIM (Product Information Management), have  announced their merger. Sharing a common vision of Digital Experience, the ...

As marketing leaders rethink the skills their teams need to win in a rapidly evolving market, avoiding creating new silos and ...

Marketing solutions platform Tonza Deals is reshaping how businesses engage with and retain their customers, with new ...

At the afaqs! Customer First Summit, experts decode how AI, social media, and leadership shape CX—because delivering exceptional customer experience is everyone’s job.

Rajeev Jain of DS Group explores the transformative power of experiential marketing in building lasting consumer connections ...

We're examining how Neiman Marcus uses storytelling marketing to create its legendary Fantasy Gift Guide for brands wanting ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and ...

In our fast-changing digital environment, customer engagement is both a challenge and an exciting opportunity. With the rise ...

The strategic acquisition enables Firstbase to become part of a distinctive suite of IT solutions provided to businesses through AppDirect technology advisors SAN FRANCISCO--(BUSINESS WIRE)--AppDirect ...

As the New Year approaches, the apparel industry is gearing up for fresh trends and evolving consumer preferences. From ...