In a world where consumers are exposed to thousands of brands every day, it is crucial to have a clear identity that sets your business apart. A well-defined brand identity is not just about having a ...

Buying an air conditioner can be daunting, especially with so many brands, features and specifications to choose from. HVAC brands, such as Lennox and Carrier focus primarily on comfort features ...

Look closely at this image, stripped of its caption, and join the moderated conversation about what you and other students see. By The Learning Network Look closely at this image, stripped of ...

As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.