The Reeders took a pretty big gamble in November 2002 when they opened a small shop on Cabarrus Avenue centered on beads and jewelry. They had little experience in the jewelry business ...
Almost every piece on their site is completely customizable, with tons of nameplate necklaces, initial pendants, and more. There's even some jewelry that's meant to be a tribute to you and your ...
Originally, Campbell sold her pottery alongside their beads, which were simply a way to offset her pottery material costs. But once DIY jewelry making became more popular, so did the beads.