For many B2B marketers, their worth is measured by volume of leads rather than strategic impact. How can they break the cycle ...

As lengthy sales cycles become more complex and the pressure to deliver hots up, exclusive data reveals lead generation is ...

Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.

With buyer group marketing, Jann Martin Schwarz writes, our industry is finally moving towards a helpful mental model for the coming B2B decade.

The growth of influencer marketing has provided tremendous opportunities for B2B marketers in the IT services industry to reimagine some of their marketing programs.

In B2B marketing, simply sticking to traditional channels may limit your potential.  As audiences diversify and new ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

After years of hearing about the GDPR regulations in Europe, many US B2B marketers I speak with assume that marketing is more difficult across the Atlantic and that regulation has been a barrier to ...

Empathy can be low in the modern age. Niall Dowling of Atomic says understanding who you’re selling to is key – and has ...

B2B and B2C customers aren’t the same, so tailoring your marketing efforts to each is crucial. To start, you’re either marketing to one consumer or a department at a company — but it goes deeper than ...

How are B2B marketers using all of this data? Where do they get it? How do they choose data providers? Let's get some answers ...