For many B2B marketers, their worth is measured by volume of leads rather than strategic impact. How can they break the cycle ...

As lengthy sales cycles become more complex and the pressure to deliver hots up, exclusive data reveals lead generation is ...

In B2B marketing, simply sticking to traditional channels may limit your potential.  As audiences diversify and new ...

Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals. The post Why B2B marketing must adopt B2C tactics appeared first on MarTech.

Particularly in B2B, where the purpose of marketing tends to be less well understood, the CMO function is evolving rapidly. A ...

The Drum’s editor-in-chief reports from the ANA Masters of Marketing Conference 2024, where the conversation turned to the ...

The growth of influencer marketing has provided tremendous opportunities for B2B marketers in the IT services industry to reimagine some of their marketing programs.

The potential value a celebrity investor can bring to a consumer company, beyond just writing a check, is obvious: marketing ...

2024年10月31日，瑞士电信（SWX: SCMN）在其第三季度财报电话会议上报告了稳定但略有下降的财务表现。首席执行官Christoph Aeschlimann和首席财务官Eugen Stermetz讨论了公司的业绩，包括收入下降1.2%至27亿瑞士法郎，EBITDA下降1.3%至11.5亿瑞士法郎。尽管出现这些下降，瑞士电信仍确认了2024年全年指引，预计成本节约将增加，资本支出略有上升。

Payoneer Inc. (NASDAQ: PAYO) 在2024年第三季度财报中表现强劲，总收入增长19%，达到2.48亿美元。作为一个全球支付和商务赋能平台，该公司的总交易量也显著增长25%，调整后的EBITDA达到6900万美元，利润率为28%。Payoneer的B2B板块扩张了57%，贡献了近四分之一的季度收入。客户持有资金增长13%至61亿美元，利息收入为6500万美元，公司已将202 ...

Leveraging consumer trends and having better control of pricing mean better opportunities and profit margins in the D2C than ...

October 28, 2024 - A recent article in one of the country's biggest national publications has highlighted the complexities of ...