Aquafina’s tagline has always been ‘pure water that tastes good’. However, to win consumers’ hearts, its message needed to go beyond just highlighting the benefits of water. It needed to evolve and ...

Aquafina's deep-seated promise to society involves... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of ...

a liter of bottled water from big brands like Dasani, Aquafina, and Nestle, contains roughly 10.4 plastic particles. The world drinks them in swiftly, consuming roughly a million plastic bottles a ...