In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

Crafted by tgthr., the campaign revives the original comic strip format, humorously illustrating the Common Man outwitting a ...

These tools enable marketers to streamline campaigns, enhance ROI, and make data-driven decisions with precision, addressing ...

Once recommendations are reset, Instagram’s algorithm will gradually personalise suggestions based on new interactions with ...

During Microsoft Ignite ‘24, the companies highlighted two innovations that will enable marketers to do their jobs more ...

In her new role, Singh will lead the agency’s business focus on the development of new capabilities and solutions, and widen ...

The findings, based on the performance of top LinkedIn campaigns over the past year, offer key strategies for engaging with ...

Asha Kharga of Mahindra opines that while purpose has been a guiding force for brands seeking consumer connections, the ...

The study shows that media is undeniably seen as a strategic lever to drive business growth by an overwhelming majority of ...

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first ...

The final decision on penalties rests with District Court Judge Amit Mehta, whose ruling could potentially reshape the ...

As part of the mandate, Havas Creative India will oversee Eastman’s brand communication strategy from its Gurugram office.