In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

RBL Bank, one of India’s private sector banks, announced that it has appointed Indian Chess prodigy Gukesh Dommaraju Gukesh ...

During Microsoft Ignite ‘24, the companies highlighted two innovations that will enable marketers to do their jobs more ...

These tools enable marketers to streamline campaigns, enhance ROI, and make data-driven decisions with precision, addressing ...

Crafted by tgthr., the campaign revives the original comic strip format, humorously illustrating the Common Man outwitting a ...

Zee Entertainment Enterprises Limited (ZEEL) is advancing efforts to merge television’s reach and trust with digital ...

The study shows that media is undeniably seen as a strategic lever to drive business growth by an overwhelming majority of ...

As part of the mandate, Havas Creative India will oversee Eastman’s brand communication strategy from its Gurugram office.

The findings, based on the performance of top LinkedIn campaigns over the past year, offer key strategies for engaging with ...

Asha Kharga of Mahindra opines that while purpose has been a guiding force for brands seeking consumer connections, the ...

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first ...

In her new role, Singh will lead the agency’s business focus on the development of new capabilities and solutions, and widen ...