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Campaign Asia
13 小时
Estée Lauder skincare brand says think twice about Black Friday shopping
Estée Lauder completed its acquisition of The Ordinary owner Deciem Beauty Group in June this year, having first invested in ...
Campaign Asia
9 小时
Woolley Marketing: Why we must remember our target audience are humans too
The world is now awash with billions of data sets on everything we do on the internet. From what we watch on our smart ...
Campaign Asia
8 小时
Is impulse buy on deathbed in Indonesia?
Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands ...
Campaign Asia
11 小时
Gaming giant Electronic Arts reviews global media account
Fifa owner Electronic Arts has launched a review of its global media account. The account is currently handled by integrated ...
Campaign Asia
8 小时
Against the odds: Unpacking the high-stakes world of Korea's teen gambling
The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money. Life, as any woodland creature might tell you, is ...
Campaign Asia
13 小时
How American brands are making it easier—or sweeter—for voters to go to the polls
Brands from Lyft to Krispy Kreme are offering Election Day specials as Americans turn out to choose between Donald Trump and Kamala Harris.
Campaign Asia
7 天
It's the battle for emotional fulfilment in China's longest Double 11 festival
The five-week shopping marathon pushes platforms to their limits, competition gets fiercer—and the strategies savvier.
Campaign Asia
1 天
Humour in advertising is a serious business
A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.
Campaign Asia
1 天
Generative reality and the new dimension of creativity
Immersive technology is helping us to rethink how brands can delight and engage with their consumers through better sensory ...
Campaign Asia
5 天
Indonesia bans iPhone 16 sales over lack of local investment
Marketing and sale of Apple's latest phones have been blocked in Indonesia after the tech giant failed to comply with ...
Campaign Asia
2 天
FCB India's Dheeraj Sinha on commanding agency results and self-respect
Marking one year in his role as CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a ...
Campaign Asia
1 天
Top Chinese snack company faces regulatory scrutiny over alleged misleading food labels
China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The ...
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