Ahead of the start of the outdoor season, Jeep™ has diversified its brand identity with the launch of a limited-edition BBQ grill, inspired by the iconic seven-slot grille of the 2024 Wrangler.
If there’s one thing that signals the start of the holiday season, it’s the much-anticipated release of Starbucks’ iconic Toffee Nut Latte. If there’s one thing that signals the start of the holiday ...
In a strategic partnership with Emirates Motorsports Organization (EMSO), Al Jalila Foundation, the giving arm of Dubai Health, has been designated as its official charity partner for the 2025 racing ...
Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...
Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...
Jennifer Hamdan, Chief People Officer MENA at Memac Ogilvy, explains how the network focuses on listening to and rewarding fairly its employees. Has the optimism that was prevailing in business ...
New survey highlights evolving consumer trends, emphasizing budget-conscious spending, personalized shopping experiences, and the rising importance of AI technology.
Broadcast specialist, markettiers MENA has released the first-ever report that dives into the podcast market in Saudi Arabia. As the listenership for the podcast medium continues to climb globally, ...
In celebration of the UAE’s 53rd National Day and the spirit of the union, Jeep™ and Publicis Middle East have collaborated with Jotun to create the ‘Colour of Unity’, a custom paint Colour inspired ...
BPG Group and YouGov released the results of the 2019 Social Media Influencers’ Survey. This year’s survey focused on consumers’ views about Social Media Influencers. The survey which is currently in ...