The spot will be produced in partnership with Biite, an agency that works with food brands and was also behind Taco Bell’s ...

Used car retailing giant CarMax has begun a media and creative agency review in the U.S. The Martin Agency has been the ...

Are you a print subscriber? Activate your account. 13 hours 3 min ago By Tim Nudd - 16 hours 36 min ago By Tim Nudd - 18 ...

Three holding companies take small equity stakes in Mediaocean, boosting its efforts to build beyond its ubiquitous ...

Ad-supported television is popular with viewers because it offers free programming with little hassle, so advertisers should ...

For the first time, Ad Age and Automotive News have joined forces to recognize the auto industry’s best advertising, ...

Billions of dollars—$11 billion according to AdImpact—were spent in elections that returned Donald Trump to the White House ...

Eric Shamlin will spearhead Secret Level, the nascent studio behind one of Coca-Cola’s first AI-generated TV spots.

As of November, national household coverage for multi-channel cable services, including digital cable providers (vMVPDs), was 55.32%, according to Nielsen data provided to clients and reviewed by Ad ...

Alto’s Hannes Ciatti and director Steve Rogers discuss the making of Montefiore’s latest heartwarming holiday spot.

As part of an ongoing marketing push around Gemini AI, Google is highlighting the practicality of its platform, showing how ...

Mazda, which competes with far larger automakers in the U.S. market, has registered a banner year for sales in 2024 and the ...