Why? Because keratin treatments are great at amping up shine, smoothing the hair cuticle and generally giving you salon-worthy manageability, for months on end. Need to know more? We’ve got all ...

Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening ...

Like many salon treatments, a keratin treatment starts with shampooing. My lather, rinse, and repeat was done with a clarifying shampoo. This gets your hair squeaky clean, so when the keratin ...

Now reduced by 30 per cent in the brand's sitewide sale (now £31.43), you can get your hands on the affordable and effective alternative to expensive salon keratin treatments for less.