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Opinion
16 小时
Opinion
Gen Z is redefining life-stage marketing—how brands can catch up
Oatly takes a similar self-aware approach by mocking branding itself, resonating with a generation skeptical of over-polished ...
16 小时
7 AI tools agencies are embracing right now
Google has a slew of AI tools, and many are widely documented. One that’s currently building some momentum is the AI ...
6 小时
Watch the newest commercials from Chase, McDonald’s, Instacart and more
A few highlights: Kevin Hart, Kevin Garnett, Catherine O’Hara and Macaulay Culkin help Chase hype its Chase Freedom Unlimited ...
16 小时
Why people see the same ads so often—behind the ad industry’s murky secret
Measurement misunderstanding, kinks in programmatic trading, bad identity signals and obfuscation all play roles in people ...
9 小时
15 creative campaigns to know about today
Sony’s event with Olivia Rodrigo in the New York subway and Pepsi’s chaotic holiday baking show with Shaquille O’Neal.
16 小时
The top 5 creator-brand partnerships of 2024
The buzziest brand-creator collaborations of the year include McDonald's extensive campaign with Kai Cenat and Nara Smith's ...
13 小时
Publicis crowned top agency holding company—by Snoop Dogg
In June, Publicis Chairman and CEO Arthur Sadoun told Ad Age he believed that Publicis was trending to reach, and likely ...
Opinion
15 小时
Opinion
DEI and business success—why inclusion is key to innovation and growth
DEI belongs to a lineage of transformative efforts that have challenged a flawed status quo to uphold the highest values of ...
16 小时
The truth about agency layoffs
If you work at any of the big networks or holding companies, you’ll know that late in the fourth quarter is the time when ...
9 小时
Ritz to air its first Super Bowl commercial
Ritz is running its first Super Bowl commercial as the Mondelēz-owned brand aims to boost its awareness in the competitive ...
14 小时
10 US brands with the best customer experience, ranked
Three of the top ten brands are financial service companies, including military service member and veteran financial service ...
16 小时
How the NAACP is renewing support for racial justice
Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising ...
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