Although the shampoo and conditioner reduced brassiness to an extent, I found that the build-up of the purple pigment made it a product that I wouldn't want to use every wash. Instead, I'm keeping ...

Everywhere I go, every stylist I speak to, I am asked if I use purple shampoo. "It just doesn't work on me," I have always replied, which is true; I don't find off-the-shelf products to be ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

When my hair seems to have lost its sparkle, I incorporate purple toning masks into my routine. I use it after my regular shampoo in place of conditioner. A mask – being left on for longer than ...