This is the story of Heineken 0.0. Non-alcoholic beer was conventionally the inadequate sibling of beer but Heineken took it to a place that was populist and positive. It positioned 0.0 as beer with ...
Heineken, the world's second largest brewer, has warned that it will increase the price of its beers due to the impact of inflation. The firm, which sells brand including Strongbow cider ...
Heineken has said its draught zero-alcohol beer will be available in 3,000 Irish venues by the end of the year, extending its leading position in the Republic’s non-alcoholic drinks market.
A brewer has created a virtual beer to highlight the extremes businesses will go to to grab a slice of the next big thing - the metaverse. Heineken set up a virtual launch to promote the "product ...