Ever wondered how a fragrance evolves from the moment you spray it to the lingering scent that remains hours later? The ...

And so, we speak to the Fragrance Shop's Senior Brand Manager, Hollie Race, and founders of virtual perfumery FIOLE, Samuel Gearing and Josh Carter, to get the lowdown on perfume notes - all to ...

We're in for a good-smelling year as the experts predict the standout notes and scent profiles we'll all be spritzing ...

The secret lies in the intricate interplay of perfume notes – the top, middle, and base – which create a captivating olfactory experience. Understanding these notes is key to appreciating the ...