Learn more These days, we can personalize so much, even our haircare ... so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon visits, my highlighted hair ...

So, if you shampoo porous hair too often with purple shampoo, it can actually tone the hair too much and cause it to have a purple tint instead of a balanced blonde look. "Everyone is different ...

There’s the purple shampoo from my DIY-bleach escapades — and the bond builder that recovered the damage. There’s the hydrating shampoo for when I’ve gone too heavy with the heat ...

So, unless you’re applying purple shampoo to already-blonde hair to lift the tones and take away brassiness, you aren’t going to see much of a difference. Plus, you would’ve wasted an entire ...

But, no more worries. The ultimate solution for your healthy blonde hair is here — Purple Shampoo. Brassiness refers to the yellow tones that can develop in blonde hair due to daily activities ...