Its advanced suspension and steering systems navigate rough roads with ease. Overall, the BMW M340i is an exceptional vehicle ...

X5 with xOfforad Package is the only new BMW aimed at off-roaders, but it will very hard to get. The post The Ultimate ...

Oops. Seems that Al Ries' column in Advertising Age was a little off base when he accused BMW of dropping the famous slogan "The Ultimate Driving Machine" in favor of ...

BMW has used the tagline "Ultimate Driving Machine" for 31 years. During that time its sales in the U.S. have gone from 15,007 units in 1974 the year before the ad slogan began to 266,200 units in ...

Steadily and without huge fanfare, BMW has been establishing a reputation for EV leadership among the Euro brands.

Do you think Audi will be able to finally beat the likes of BMW in the driving stakes with its raft of new models? Let us know in the comments below... Best new cars coming soon: all the big new ...

My kid is going to be so pissed when he realizes this 2024 Maserati Grecale Trofeo is just a loaner. It’s only been two days behind the wheel, and I can ...

"In brief," Edwards says, "Alpina owners want, and believe that they get, the Ultimate Ultimate Driving Machine. It is the paragon example of what a BMW is supposed to be." ...